EverydaySales

 

Search Engine Optimisation

 

SEO stands for ‘Search engine optimisation’ and is a key concept in marketing across your website and social media platforms. SEO is especially important whenever you want people to search or find your business. It also gives you a range of options to find and interact with current and potential customers.

Keywords are the specific words or phrases that a potential customer types into a search box while searching for your business / services or products. Keywords are descriptive of your business / service and what separates you from your closest competitors. Over time you will use these keywords across all of your content and webpages, effectively making your business synonymous with your chosen keywords, in the eyes of the search engines.

The SEO & Keywords module will guide you through identifying the right keywords for your business and then when and how to use those keywords across the entirety of your marketing and social media content. By understanding how search engines work and when and how and when to compete with the larger companies you will allow far more potential customers to organically find your business.  

Some highlights of the module include:

• SEO & Keywords
• What is SEO?
• Google market domination
• Why should I bother with SEO?
• Keywords
• Pay per click
• Identifying relevant keywords
  • Using your keywords
  • Refining your keywords
  • More ways to identify keywords
  • How to use your keywords
• Website
• Meta Descriptions
• Title tags
• Internal & external links
• A few Extras
• Google search console
• HTTPS://
• SEO checklist

Everyday Sales Training is a comprehensive set of modules that cover sales and selling at every level of an organisation. Everyday Sales Training has been designed and constructed by industry experts that have decades of experience in a range of some of the largest companies in the world. If you are a single individual running your own business or a sales manager with a team of hundreds Everyday Sales Training can improve you and your teams win percentage. 

The coursework covers a range of topics from pre-sales, pipeline management all the way through to account management. Each course includes repeatable assessments for each module allowing you to have confidence that the information you and your team are studying is being understood and absorbed. 

The Training is given through the EverydayComply Software and includes a range of tools for either individuals, team heads or managers to assess the progress and understanding of each individual, and across your organisation as a whole. If given a ‘manager’ role the software allows you to view and compare a range of results across the organisation. The system maintains information on  each individual’s answer to the assessments, enabling you to pinpoint exactly where a user may be struggling and provide additional support.

 

Phone: 01245 320 370

Email: Info@everydaylimited.com