EverydaySales
Telemarketing
Telephone selling is a key part of many organisation’s “Go to Market” programme.
The role is often the main method by which an organisation is able to keep in touch with its customers.
An increasing number of businesses are finding their average order value is not high enough to deliver a decent return on investing in a large sales force for in person visits, the expense of running a mobile sales team, coupled, with the costs of salespeople, cars and associated expenses, make telephone sales a far more cost effective option.
Businesses are finding regular contact from an office, (or home), based team can prove to be the best and most cost effective way of growing your business.
Most organisations will have a hybrid of telesales and a direct sales force.
The skills and advice given in the other EverydaySales modules will be of interest to all customer facing employees, but this module focuses on the specific Telesales team.
There are several statistics published about telesales that are key to remember in the B2B (Business to Business) relationship:
- Only 2% of cold calls result in an appointment
- 42% of salespeople do not feel they have sufficient information before making the call
- 44% of salespeople give up after one follow-up call
- 80% of sales require 5 follow up calls after the meeting
- 50% of buyers chose the organisation that responds first
Some highlights of the module include:
- Go to market
- Prospecting
- Call structure
- The elevator pitch
- Ask open questions
- Listen and respond
- Reinforce the value
- Call to action
- Common objections
- Overcoming objections
- Managing the gatekeeper
Everyday Sales Training is a comprehensive set of modules that cover sales and selling at every level of an organisation. Everyday Sales Training has been designed and constructed by industry experts that have decades of experience in a range of some of the largest companies in the world. If you are a single individual running your own business or a sales manager with a team of hundreds Everyday Sales Training can improve you and your teams win percentage.
The coursework covers a range of topics from pre-sales, pipeline management all the way through to account management. Each course includes repeatable assessments for each module allowing you to have confidence that the information you and your team are studying is being understood and absorbed.
The Training is given through the EverydayComply Software and includes a range of tools for either individuals, team heads or managers to assess the progress and understanding of each individual, and across your organisation as a whole. If given a ‘manager’ role the software allows you to view and compare a range of results across the organisation. The system maintains information on each individual’s answer to the assessments, enabling you to pinpoint exactly where a user may be struggling and provide additional support.