EverydaySales Training
Everyday Sales Training is a comprehensive set of modules that cover sales and selling at every level of an organisation. Everyday Sales Training has been designed and constructed by industry experts that have decades of experience in a range of some of the largest companies in the world. If you are a single individual running your own business or a sales manager with a team of hundreds Everyday Sales Training can improve you and your teams win percentage.
The coursework covers a range of topics from pre-sales, pipeline management all the way through to account management. Each course includes repeatable assessments for each module allowing you to have confidence that the information you and your team are studying is being understood and absorbed.
The Training is given through the EverydayComply Software and includes a range of tools for either individuals, team heads or managers to assess the progress and understanding of each individual, and across your organisation as a whole. If given a ‘manager’ role the software allows you to view and compare a range of results across the organisation. The system maintains information on each individual’s answer to the assessments, enabling you to pinpoint exactly where a user may be struggling and provide additional support.
Modules
Solution Selling
Solution selling is a process that helps the sales team navigate through the selling steps to reach a closed sale faster, designed to increase productivity, it is primarily aimed at increasing customer satisfaction. When adopted by a sales team it provides the methodology the salesperson will use to get to a sales “close” and has tools that will help them achieve their goal.
Creating New Opportunities
Creating New Opportunities can be one of the hardest but most important skills for a salesperson to learn. Few people can do it well and fewer still can achieve success without a process to fall back on. This section of the course content is designed to help you in opening conversations with a prospect and guide you through the early stages of the sale. The aim is to achieve a win-win result where both you and your buyer are satisfied that you were able to deliver a successful conclusion for both of your organisations and each other.
Selling Against a Competitor
Never forget that the cost of doing business is high. The opportunity to respond to an RFP/RFQ (Request for Proposal/Request for Quotation) that lands on your desk can be tempting as it appears to be a good match for your solution. However, in many cases it is what it seems, “too good to be true” as the buyer will already have seen or decided on the solution required and are merely using you to drive the costs of the competitor’s offer down. The most costly deals are those you lose so before engaging in an opportunity step back and assess any situation carefully.
Account Planning
A good Account Manager combines their sales experience, with customer service while also being able to develop good interpersonal relationships with customers and clients. It is almost certain that you will be the first point of contact for your customers. Completing the Account Plan Module will guide and help you understand the critical details you should know about your client’s needs. Existing clients often provide close to 80% of the revenue for your company, so it is vital to consistently nurture and grow these relationships through professional management.
Sales Management
Our Sales Management module has been designed to be appropriate for any level of business and team, be it a small SME with one or two sales people or a much larger team with a range of departments and managers. There are also many crossovers between the role of a sales manager and a salesperson, meaning the module is not solely for those running teams but also appropriate for anyone attempting to develop their sales skills.
Negotiation
A salesperson will often hear that the objective of a negotiation is to create a win-win solution in order that you and the other person can walk away from the table feeling that you have both achieved a win. This all sounds great but in reality, if they are buying they want the lowest price whilst you want the highest for the solution or product you are offering for sale. The Buyer wants to take it out of your pocket and put it into theirs. This module is primarily about techniques for you to use in your negotiations teaching you how to win BUT, leaving the other person feeling that he or she has won.
Negotiation Tips
This module is a follow on from the Negotiation Module. We have called this section “Tips” and it summarises different scenarios and positions you will come across in entering a negotiation, either from the salesperson’s viewpoint or from the buyer who will be intent on securing the best deal for themselves or their business. It will not provide you with an answer to “all” but will give you a good idea of what the other party is trying to achieve should he raise one or all of the points discussed.
LinkedIn Marketing
LinkedIn is arguably the most used from a business to business sales perspective of all the Social Media platforms. LinkedIn has a range of features that are designed around allowing you to search and find new business and potential clients and simultaneously keep in contact with these and current clients through articles, business pages and direct messages. LinkedIn is not just focused on sales, having several features that allows you to find potential new staff and allow customers or potential customers to contact you directly to discuss your offer.
Search Engine Optimisation
The SEO & Keywords module will guide you through identifying the right keywords for your business and then when and how to use those keywords across the entirety of your marketing and social media content. By understanding how search engines work and when and how and when to compete with the larger companies you will allow far more potential customers to organically find your business.
Telemarketing
Telephone selling is a key part of many organisation’s “Go to Market” programme. Businesses are finding regular contact from an office, (or home), based team can prove to be the best and most cost effective way of growing your business. Most organisations will have a hybrid of telesales and a direct sales force. The skills and advice given in the other EverydaySales modules will be of interest to all customer facing employees, but this module focuses on the specific Telesales team.
Phone: 01245 320 370
Email: Info@everydaylimited.com
